At first I heard this and thought it was ridiculous/another way for them to make money that they don't need, but now I think they did a good thing. Beyonce and Jay-Z are going through the legal process of having their month old baby, Blue Ivy's name trademarked.
After the baby's birth two people had submitted applications of their own to trademark the name (both of which were denied by the Trademark Office. A designer, Joseph Mbeh hoped to trademark "Blue Ivy Carter NYC" and then would pitch a line of products product ideas to Jay-Z and Beyonce. The other person attempted to trademark "Blue Ivy Carter Glory," a line of fragrances. I found it interesting that there was already an event planning company as well as a clothing boutique named Blue Ivy previous to Beyonce's pregnancy. For this reason, the power couple may run into some problems having their application accepted.
